Digital marketing strategy Marketing innovation. Trends and innovation . Here’s a look at some of the top themes in its findings. 203. For example, medical examinations and diagnosis can increasingly be carried out remotely. Aside from fitting more snugly in a pocket, the idea is also to allow phone form factors to unfold into small tablets when a user needs a bigger screen, then fold back into a smaller form factor for storage or basic phone use. Meanwhile, every major handset manufacturer in the world - from Samsung and Apple to Xiaomi and Motorola - is already (or soon to be) releasing 5G phones in virtually every price-point tier, with Qualcomm — arguably the leader in 5G technology — helping make 5G affordable to as many smartphone users as possible next year. What new insights can a 160-year-old life insurance company add to the conversation about the future? All Rights Reserved. We can expect both reshoring and near-sourcing to be leading trends heading into 2021, as manufacturers attempt to reduce or eliminate entirely dependencies on foreign materials. So what did I miss? This is why I suspect that 2021 will not see companies rushing to return to pre-COVID onsite work models. Share on linkedin . This started gaining momentum last year, but I still believe pervasive 5G is key to seeing this trend take off. With major chipmakers like NVIDIA, Arm (Likely to be part of NVIDIA soon), Intel, Qualcomm, and AMD continuing to innovate on semiconductors that power AI and then deploying their CPUs, GPUs, FPGAs and ASICs (Forms of chips) to the cloud, companies can either gain access to this hardware and software directly or through third party applications that further simplify and democratize AI. AI is undoubtedly one of the biggest tech trends at the moment, and during 2021 it will become an even more valuable tool for helping us to interpret and understand the world around us. These lightweight, powerful notebooks are equipped with full connectivity via 5G and/or LTE. Today, businesses cannot afford to be disconnected, and 5G deployments have become a vital part of the solution. Work … What else will drive the discussion in 2021? In many ways, Covid-19 will act as a catalyst for a whole host of changes that were already on the cards anyway, thanks to our increasingly online and digital lives. It is very much a part of our every day lives. Another thing that is clear is that today’s most important tech trends will play a big part in helping us cope with and adapt to the many challenges facing us. Cybersecurity Gets a Jolt. Definitely not, but 2021 should see a lot more folding and unfolding devices challenging the flat screen status quo. Notably, McDonald's Brazil adapted its iconic logo in an act of COVID-19 solidarity. Innovative solutions that emerged in response to COVID reveal paths forward for retailers looking to navigate the coming months. The Coronavirus epidemic has changed both the trajectory and the velocity of digital transformation, and will likely continue to do so into 2021. Marketing amid the era of social distancing had brands thinking outside the box and this list of 2021 marketing trends highlights the most innovative examples. I spend my time researching, analyzing and providing the world’s best and brightest. By Dave Chaffey 21 Sep, 2020. It is powerful and exciting to see this trend gain momentum. Drones will be used to deliver vital medicine and, equipped with computer vision algorithms, used to monitor footfall in public areas in order to identify places where there is an increased risk of viral transmission. As more people work from home and are enabled to do so on a continuous basis, we will likely see migration from larger cities to more cost of living friendly locales. When it is superimposed over what the user is viewing in the real world, it is AR. AI is undoubtedly one of the biggest tech trends at the moment, and during 2021 it will become an even more valuable tool for helping us to interpret and understand the world around us. Will this change all of our devices? How can you lead with confidence in embracing technology to augment decision-making, rethink customer experiences, and bolster equity initiatives? “As-a-service” – the provision of services that we need to live and work through cloud-based, on-demand platforms – is the key that has put the other tech trends we talk about today in reach of anybody. WhatsApp. Review these digital marketing innovations to identify opportunities to improve leads and sales. Sure, we have heard a lot about Zoom, Webex and Microsoft Teams. About Log in search share. Addressing the challenges of exponential data growth, while also being proactive on issues like privacy, security and compliance. Robotics, Drones, and Vehicle Automation. Our reliance on phones, tablets, and other devices - including an ever growing number of IoT sensors - highlights the need for the multi-lane superhighway that telecommunications companies already knew we would need. You might be surprised. Categories. By moving beyond the omnichannel experience to connect everything from warehouses to storefronts to online services, companies 2021 could become more efficient, more streamlined, and possibly get a leg up on competitors if they adopt it a little faster than they do. The pandemic has made it abundantly clear that ‘business as usual’ should not be taken for granted. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. 2021 digital marketing trends: 25 practical recommendations to implement. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands. We have been hearing about the benefits of 5G for years now, but it wasn't until remote work, videoconferencing and digital collaboration became core parts of our lives this year that the need for reliable connectivity and more bandwidth became a real, concrete benefit that we could all wrap our heads around. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. Algorithmia’s new report uncovered some key trends for enterprises to focus on as they head into 2021. There are many companies playing in this space, but I expect software, cloud and hardware makers to all be amplifying efforts to make their products and services more secure to deal with certain growth in threats that we have seen throughout 2020. The Top 4 Corporate Innovation Trends for 2021. Only time will tell, but here are my top ten digital transformation predictions for 2021. Things will just happen more quickly now, with necessity (long acknowledged as the mother of invention) as the driving force. Hybrid cloud would have been on my list for 2021 even without the pandemic, but if nothing else, the widespread, sudden disruptions caused by the coronavirus have highlighted the value of having as agile and adaptable a cloud infrastructure as you can—especially as we are seeing companies around the world expedite investments in cloud to enable faster change in moments of uncertainty and disruption like we faced in 2020. Another unintended consequence of this will be population migration. Topics: Cream City Labs. This will reduce the need for us to work in crowded classroom conditions – if not totally, then at least in areas and during times when it is known that transmission rates are high. A great example is Norwegian fishery operator Salmar that uses a 5G network to automate the care and feeding of its fish. With a new focus on being always connected, customers want devices that are lighter, smaller, more connected than before, but also versatile. Providing practical advice on how organizations can help shape the 21 st century renaissance, Fjord Trends 2021 examines seven emerging trends expected to shape business, consumer behavior and society: Collective displacement: How and where people experience things changed in 2020, leaving them with a shared sense of displacement as we collectively seek new ways … Twitter. While many of my digital transformation predictions from a year ago benefited from this shift, others were displaced by more urgent needs, like 24/7 secure and reliable connectivity. TAGS: General. Exploring What Matters: Our Take on 2021 Innovation Trends . This gives the remote and work from home another reliable means to connectivity. Global food trends set to shape innovation in 2021. This can be as simple as telling your Amazon Alexa to replenish your favorite coffee or being able to make instant purchases off of social media. Independent of traditional computing, Quantum still has some ways to go before becoming widely adopted, but the partnerships I mentioned above are bringing Quantum Computing and traditional computing closer together so applications can be run in familiar computing environments. Innova Market Insights’ top trends for 2021 are in response to the ever-evolving and consumer-centric food and beverage industry. December 16, 2020 ; Share This Post. Notebook manufacturers that embrace this trend, like Lenovo, HP, Dell and Samsung will all benefit as always connected notebooks continue to grow in adoption. A yearly cadence, combined with the push to say something new, can lead to some outlandish claims … Research shows that 86% of businesses say their customer acquisition costs have increased in the last 24 months. Though initially the pandemic interrupted work on new 5G network deployments earlier this year, these efforts have resumed, and large markets like China are already on target to meet their deployment goals for 2020. DIGITAL UNDIVIDE. Hybrid Cloud Declared the Winning Enterprise Architecture. Explore our Digital Marketing Strategy and Planning Toolkit. Rather than entirely replacing the human interaction with caregivers that is so important to many, we can expect robotic devices to be used to provide new channels of communication, such as access to 24/7 in-home help, as well as to simply provide companionship at times when it may not be safe to be sending nursing staff into homes. Those platforms, and others in the category (8x8, RingCentral, Pexip, Poly), have seen explosive growth in use and development to make them both easier and more secure. Workers have been clamoring for increased work flexibility for a long time, and a company deciding to allow remote work at scale was usually radical enough to warrant a headline or two. You may opt-out by. No one could have predicted where 2020 would take us: The last six months alone have produced more digital transformation than the last decade, with every transformation effort already underway finding itself accelerated, and at scale. The modernized approach to hybrid cloud is expanding from traditional IT to support industrial applications as well. © 2020 Forbes Media LLC. Email. As the volume of passengers using public transport fluctuates from week to week, depending on local conditions, initiatives around self-driving vehicles will continue at an increasing pace. A 238% rise in attacks on banks, and a 600% increase in attacks on cloud servers was observed from January to April 2020 alone. The second is that it is more important than ever to also focus on customer development and retention. 1. Forecasting annual trends can be a daunting activity for any organization. There is always a huge interest in … Trends 2021: Adopting a two-speed strategy and embracing failure. While many feel that AI is something of a “Future” trend. Complex machine learning applications relying on real-time access to Big Data sources can be conducted in the field, via automation. Quantum computing has been at the forefront of pandemic efforts to manage the spread of the disease, as well as the development of therapeutics and possible vaccines. Despite never losing their importance philosophically, cybersecurity had … The coronavirus pandemic caught most companies off-guard, but it also proved that work can still happen effectively with remote employees, and sometimes can result in improvements in productivity and lower operational costs. 2021 Fjord Trends Across Fjord Trends 2021, the over-arching theme is mapping out the new territory. Here’s my overview of how the major tech trend that I identified in my most recent book Tech Trends in Practice, are likely to play out during the next year. More key enterprise trends for 2021. In short, 5G and other advanced, high-speed networks make all of the other trends we discuss here available anywhere, any time. I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. Aside from folding and multi-screen devices, we are also going to see the always connected PC (ACPC - one of my big 2020 trends) gain more momentum. Advanced . Innova Market Insights’ Top Ten Trends for 2021 provides an in-depth delve into how the food and beverage industry has progressively evolved. Even smaller companies are keeping this newfound flexibility as an operational option. This activity has already led to soaring stock prices for enterprises involved in supplying robots. Innova Market Insights. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. Digital nomadism, philanthropy, and sustainable development goals (SDG) will be popular keywords in 2021, and we will also see rapid changes in top technological and business innovation -- … Innova Market Insights anticipates leading trends and provides rich data to support brands with prompting revival or acceleration post-COVID-19. These terms cover technology that uses glasses or headsets to project computer-generated imagery directly into the user's field of vision. Fragmented data from multiple sources can be notoriously difficult to organize, which obviously isn’t ideal for companies that rely on timely, well-curated data to operate optimally. Consumer concerns and expectations have evolved. Features . This year has seen a curious narrative in the world of innovation culture. Largely this will involve allowing us to avoid potentially dangerous situations where there could be a risk of viral transmission. They often aim to create new knowledge through joint research and collaboration in experimental projects, as is the case with From the shift to working from home to new rules about how we meet and interact in public spaces, tech trends will be the driving force in managing the change. A … Image recognition algorithms are used to detect which fish are over or under-feeding, and automatically dispense food and medicine needed to keep them healthy. I’ve seen this demonstrated by Zapata Computing using the Honeywell Quantum machine. Some areas of innovation and … Let’s be clear, that isn’t stopping. Social Responsibility. The coronavirus pandemic triggered an acceleration in the democratization of AI and data. Companies like Adobe, SAP, Oracle, Treasure Data and Microsoft are already heavily invested in providing the market with powerful new CDPs. Opinions expressed by Forbes Contributors are their own. Facebook. 2021 Forecast: 5 Retail Trends to Look For. Remember the flip phone? We are also seeing OEMs like HPE, Dell (VMware) and Cisco increasing investment in building tools that enable simpler connectivity between on-premises datacenters and cloud. The tech is still in a state of relative infancy, but we should begin to see confidential computing slide into the mainstream in 2021. Despite never losing their importance philosophically, cybersecurity had fallen off my list of critical tech trends last year, but with the pandemic, cybersecurity has become very relevant again. It sounds scary, but all “headless tech” means is that businesses are now able to separate their front-end presentation layer from their back-end data functionality to create custom shopping experiences. In 2021 and beyond, this is going to become increasingly important and more possibilities will open up for everyone. Over the past year, we have seen major investments in hybrid from large public cloud providers like AWS, Azure, Google, IBM and Oracle. A big year ahead, hopefully one with better health and stability, but either way it is coming fast and digital transformation will continue to be the focus of organizations around the globe. This means two things: The first is that organizations need to maximize the ROI of their net new customer acquisition costs. The 5 Biggest Technology Trends In 2021 Everyone Must Get Ready For Now. I spend my time researching, analyzing and providing the world’s best and brightest companies with insights as to how digital transformation, disruption, innovation and the experience economy are changing how business is done. Read more about these key trends – including plenty of real-world examples – in my new books, Tech Trends in Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution and The Intelligence Revolution: Transforming Your Business With AI. The volume of data we are collecting on healthcare, infection rates, and the success of measures we take to prevent the spread of infection will continue to increase. Google, Microsoft, IBM, Alibaba, and VMware are helping develop new protocols and best practices by way of the Confidential Computing Consortium. He. Even simple steps like reminding us to wash our hands when we touch a door handle in a public space or issuing an alert when a device senses that we have touched our face without washing our hands, could help to save lives and stop us spreading illness around the real-word environments we inhabit and move through. Faster and more reliable internet doesn't just mean we can load webpages more quickly and spend less time waiting for videos to launch on Youtube. EIGHT LEADING-EDGE FOOD TREND PREDICTIONS FOR 2021-2022 . 2. Headless Tech Disrupts Industries, Reshapes Commerce. “Forget Silicon Valley — … They are about combining individual offerings into coherent, customer-facing solutions or creating completely new solutions to solve complex societal problems. 10 food and beverage trends that will accelerate innovation in 2021. 5G means that services relying on advanced technologies such as augmented reality and virtual reality (discussed below) as well as cloud-based gaming platforms like Google's Stadia or NVidia's GeForce Now become a viable proposition, anywhere at any time. During next year we can again expect to see these, in conjunction with the other trends discussed here, assisting in tackling challenges posed by the current world situation. Las Vegas will be quiet next year as CES 2021 goes online-only, but that hasn’t stopped technology companies from rolling out their finest wares for … Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)? 2021 will see the return of folding smart phones, only these will be able to provide the same high quality and connectivity as non-folding phones. I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. Driving efficiency across public transport networks will be a priority for service providers as well as civic authorities, where reducing human labor costs will help balance the uncertainty around customer demand. More human activity will take place online – from shopping and socializing to virtual working environments, meetings, and recruitment. All Rights Reserved, This is a BETA experience. Huge growth in adoption outside of the trendy fringe(s) The biggest driver in … Two of Kroger’s seven food trend predictions for 2021 put a focus on fresh produce: Mushroom Mania and Fresh Innovation. This will prove to be a big opportunity for the likes of Fortinet and Cisco in areas like firewalls and intrusion detection as well as companies like Splunk and IBM for security identify and event management (SIEM). Transparency emerges as a clear winner in Innova Market Insights’ top trends for the upcoming year, with more brands meeting evolving ethical, environmental and clean label consumer demands. These investments are all about meeting the customer where they are at the moment. Keeping businesses going has meant a forced move to adopt technology. This was due to its cloud-based nature and its partnerships with its own service providers, that were able to quickly increase capacity to meet demand. It is making a comeback. What does this mean for 2021? 18 December, 2020. Another approach to shoring up cybersecurity, particularly when addressing communications and data privacy, is confidential computing. 2021 will redefine the 21st century. Many big tech companies like Google and Facebook have extended already their work from home policies through or for parts of 2021. In recent years we have seen the emergence of robots in the care and assisted living sectors, and these will become increasingly important, particularly when it comes to interacting with members of society who are most vulnerable to infection, such as the elderly. Share on email. "Based on our latest Innova Consumer Survey 2020 and database findings, our Top Trends for 2021 reveal the latest need-to-know insights to enable brands to grow, innovate and lead in … Analytics platforms, Data Warehouses and Visualization tools, from Cloudera to Snowflake to SAS won’t lose relevancy, but the rise of the customer data platform is going to catch fire in 2021; and now that business operations have become somewhat more fragmented, in part because of new work-from-home operational models, but also because of the continuing acceleration of data collection across an ever-expanding ecosystem of touchpoints, CDPs will become especially relevant in 2021. Take Zoom, for example, which has quickly become a household name thanks to the speed with which it was able to add servers and increase its coverage and quality of service. However, we have seen significant growth in the deployment of WFH devices, which has led to growing PC sales as well as investment in new secure connectivity like SD-WAN at scale to offer improved connectivity to the office as well as flexibility that VPN isn’t as well suited for. It’s the reason why AI and robotics are a possibility for just about any business or organization, regardless of their size or budget. CDPs help solve this problem by collecting data from all available sources, organizing it, tagging it, and making it usable for anyone who needs access to it. Initiatives like this will become increasingly important during 2021, where businesses look to increase automation across their workforces. Innova Market Insights anticipates leading trends and provides rich data to support brands with prompting revival or acceleration post-COVID-19. 2021 Business Trends - Ranging from racist business reporting tools to virtual shopping malls, this list of 2021 business trends underscores how important cultural moment... menu search. The idea of confidential computing is to encrypt the entire computing process, not just the data, creating additional layers of security around sensitive information. Content Tools Advisory Keynotes Events / Virtual New Book! Powered by Windows on ARM or Intel certified Project Athena CPUs that incorporate modem connectivity, users are able to connect on their laptops the same way we do on our cell phones. Digitization, Internet of Things and sustainability – these three megatrends are guiding many industries since more than a couple of years, and we would maybe not link them to fruit growing right away. Elsewhere, snack giant Mondelēz announced in July plans for a 25% reduction in SKUs (stock keeping units), which represent less than 2% of global sales. And many organizations are cautiously optimistic about the future. Data, AI, and machine learning were the tools that they naturally turned to. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. The trend lines and new priorities facing organizations of all sizes that we observed in 2020 will inform the focus, decisions, and technology investments that drive the list of digital transformation strategies that will define 2021, and hopefully the recovery from the Coronavirus pandemic. IBM estimates that co-called “bad data” already costs U.S. businesses roughly $3 trillion annually, so addressing this challenge has become a priority for organizations of all sizes. Device Form Factors Become Interesting Again. Quantum computing may not be on your radar yet, but we have seen unprecedented growth in this field, in great part thanks to IBM and Honeywell, among others. Now is the time for you to harness the power of these emerging technologies to solve challenges, win marketing opportunities, and become a disruptor in your industry through digital innovation. An AR tool then allows the customer to browse the range of glasses on offer and see what they look like on their own face without having to leave their home. And as more data on the conditions and manner in which viral transmission takes place becomes available, AR tools will be used to give out real-time warnings when we move through areas where the infection is known to have spread. This year that all went out the window when working from home suddenly the only viable option for many companies, especially in areas with strict coronavirus lockdowns. E-commerce innovation in 2021 will look like what was projected for 2025 In 2020, adoption of digital commerce has accelerated by multiple years … I believe that AI and Machine Learning will be important for this trend as we will see the continued increase in attempted nefarious activities require more sophisticated tools and algorithms to fish out. For instance, Honeywell, has built its Forge IoT platform using an open source and hybrid cloud approach so the industrial data it manages can more seamlessly integrate with traditional cloud datacenters, applications and workloads. Originally published in Oct 2019 and now updated to account for COVID-19.International Food Trendologist, Liz Moskow teamed up with food innovation intelligence platform Spoonshot to predict and interpret the food trends that will impact menus, product development, and consumer behavior into 2021. Microsoft, is another company that has poured resources into security in areas like active directory, software and cloud. The idea is to simplify its supply chain while continuing to push ahead with innovation. From SaaS applications and on-prem solutions to a mix of public and private clouds, hybrid cloud strategies help organizations strike the right balance for their unique cloud infrastructure needs. It will be powered by masses of data that use powerful computing capabilities. Emerging technologies are reimagining how we organize, operate, and strategize. Some will play their part in helping us to recover "normality" (whatever that means), while some of them will make it easier for us to understand and navigate a changed reality. Share on facebook. This means that machine learning algorithms will become better informed and increasingly sophisticated in the solutions they uncover for us. During 2021 we can expect the tools we use to analyze these behavioral shifts to become more sophisticated and increasingly fit the budget and infrastructure requirements of more and more organizations. Any organization 2021 provides an in-depth delve into how the food and beverage industry has progressively evolved support industrial as! Advisory Keynotes Events / Virtual new Book driving force of a “ future ” trend cloud.. Will take place online – from shopping and socializing to Virtual working environments, meetings, and 5G deployments become. Also threaten to make cable and fiber-based networks redundant, with necessity ( long acknowledged as the force. Other trends we discuss here available anywhere, any time content tools Keynotes! The entire Retail sector with prompting revival or innovation trends 2021 post-COVID-19 can not afford to be disconnected, and and! Innova Market Insights anticipates leading trends and provides rich data to support brands with prompting revival or acceleration.. Has meant a forced move to adopt technology off, for instance, now companies! How the food and beverage industry has progressively evolved potentially dangerous situations there... Augmented Reality ( VR/MR ) AWS and IonQ are also spurring continuous growth in the democratization of and! Take place online – from shopping and socializing to Virtual working environments, meetings, and AWS and IonQ also. With their need for us to be tethered to a particular location and. And feeding of its fish life insurance company add to the ever-evolving and food! 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